Intro to Multifaceted Business Processes -Loops
Intro to Multifaceted Business Processes -Loops

Intro to Multifaceted Business Processes -Loops

Whats the key objetive ?

Design a process to be relevant to each audience as a micro-segment with specific interest

WHY

Business is a multi-facet system , all areas are interrelated in real life but our traditional approach is siloed with limited 2 sided bidirectional documents ; like creating a Product Marketing description for a target customer segment .

But product has diferent value that can be communicated in diferent ways that are mean for diferent people with diferent interest at diferent moments

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All this variations are combinations of diferent element that besides being a lot to be handle by simple docs or even an excel , they are usually responsability of diferent people and even departments - product, Marketing , sales, so visions are always biased and worst partial

So when the CEO or anyone needs an angregate view , the only posibility is to simplify , that sounds sensible to talk to investors but , when you make an abstraction of what is already an abstraction ( your model to solve a problem ) and try not only to comunicate it to the real person who has the real problem , but to influence to take an action - not easy as give you their money - above all other possibilities .. well most of the one who end up with a problem and without their money is you

So we need to actually keep thing as close to reality as possible, but how

HOW

Connect

When you begin building your business with your future audience in mind, the guesswork ends.

PRODUCTs - VALUE PROPs - CONTENT - PEOPLE

easy no ?

But is not just 1 product that goes to one value propo .. etc,.

You have products, components, features, Versions , Epics .. you name it

And you have a Value Proposition that is a high multipurpose , that can also get a bit more strategic or much more specific for tactical needs

And so on and so forth with the rest of the business facets

So you will to connect all of them with their attibutes at all the levels of details

That is a Multidimensional - relational database problem

And Sales is not a single step, so add in some process to it

with customer being people , so you need to talk or engage where people are , email , social networks , chats etc..

So , a) you use a number of off the shelve tools , enterprise priced ( so quite to very expensive) are limited and most important will make you adapt to them

or b) do it properly customised to your way of way of working with inexpensive and ultra -powerful tools to build proceses in templates that can be cloned and automated , to scale with eventually unlimited possibilities

You choose

Ok , b) then ? good choice 😉

we´ll work with Airtable , Notion and a few other tools that get orchestrated by Integromat

WHAT to do

The suggested itinerary has 5 modules in an order that build ups the flow but if you have a specific need you could start there first.

Master FLOWS

LinkDescriptionNameRelated to Resources & Content Curation (Master Flow)TagsRelated to SalesFlows Growth Tools (Master WorkFlow)Date
Intro to Multifaceted Business Processes -Loops
INTRO
WHO : AUDIENCE & SIGNALS
MODULE 2
WHAT- CONTAINERS OF VALUE
MODULE 4
Jul 12, 2021 → Jul 16, 2021
HOW- A PROCESS to match PEOPLE with VALUE
MODULE 3
MAKE IT FLOW & THEN GROW
MODULE 5
Dec 7, 2020
WHY : PRODUCTS & PROPOSITIONS
GET IT DONE
WRAP-UP

SalesFlows Overview - Introductory Session